The World Cup 2022 project involved rewarding users with digital Match Cards for FIFA World Cup Qatar 2022™ matches.
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Players were allocated two of eight on-pitch zones for every match, for free, on the first match card. Then, once the real-world match was played out these actions within player zones provided points, all tracked using official FIFA live match data. 

As part of UI Design, the FIFA World Cup brandbook rules were complied with and followed to ensure consistency with the designs which had been approved by FIFA.